General Direction

There’s no set way of designing a T-shirt that sells, and no set direction to go in. For example, you could center your design around a meaningful or viral phrase, a funny phrase, or a beautiful or powerful image. It all depends on your audience.

1. Images & Text

If you decide to go for a simple or text-driven design, then we recommend using our easy-to-use design tool to create your product. You can choose from a wide array of fonts and colors, as well as a library of awesome clipart and stock images!

If you’re after something more detailed and image-driven, we’d recommend designing your product using your own design software (such as Illustrator or Photoshop), and then uploading the design onto your product using our design tool. It might also be worthwhile asking a talented friend or freelance graphic designer to help you out!

If you plan to use text on your product, make it funny, witty, or meaningful. Short and sweet is always best!

We’d always recommend getting some friendly feedback on your design before launching your campaign – do you know anyone that would buy or wear your product? Get some honest and trusted advice!

2. Color

The color(s) you use for your product can help you convey your message. If you’re creating a product for a cause or in support of an organization, you can use a color that’s related to it – perhaps colors similar to org’s logo. If your product is for a personal reason, you can use a color that means something to you or your loved one.

At the same time, a basic background like black, white or grey is always classic and can give extra emphasis to the wording or images you use.

In order to maximize your profit, we recommend using as few colors as possible while still creating a visually exciting design.

3. Style

As you can see when creating a campaign, we offer a wide range of styles and brands for our products. For the perfect mix of cost effectiveness and high quality, and to keep buyers coming back for more, we recommend using our very own Represent branded T-shirts (100% made in the USA). For hoodies, Independent is probably the best quality, and is still more cost effective than American Apparel! However, American Apparel does come with an extra trusted brand name across the board.

4. Pricing

It’s all about how much you believe your audience will pay for your product. In general: while setting a higher price will give you a higher margin, it may also put off some potential buyers. So, the trick is to find the optimal balance of affordability and a good margin for you.

For T-shirts, setting a price of $15-18 will be very accessible and ensure more are sold, while a price of $20-22 is slightly less accessible but yields a higher margin.

Hoodies are more substantial (and cost more) than tees, so we recommend charging anywhere from $22-35 depending on the style you choose.

5. Copy

Writing effective copy to describe and sell your campaign is super important. This is your chance to make your product stand out and really mean something to lots of people.


Summarize your product in just a few words. Make it snappy and memorable, or just informative. For example, “Official Earth Day 2014 T-shirt” or “This Is Our F’N City Charity Tee”.

Short description

You don’t have a lot of space here, so this is your opportunity to compress everything your buyers need to know into just one or two key sentences!

Come up with a very short description of your product, e.g. “Show your love for the amazing city of Boston with this limited edition T-shirt!” or, “Show your support for Andrew and his fight against liver cancer with this awesome one-off hoody. We’re all in this together!!”

If you’re fundraising for a charity, be sure to state that here. For example, “100% of proceeds from this campaign will benefit UNICEF.”

About / The Story

Here’s your chance to dive into the details and really explain what your product represents.

Make sure to include a brief overview about the product, your design, and why it’s so awesome and meaningful.

If you’re fundraising, make sure to tell your buyers all about the cause and why it’s so special. Sell them on why they should support you, and what the funds raised will go towards.

We also recommend making your campaign more personal by including who you (the seller) are on your page. Buyers may feel less comfortable purchasing from an anonymous seller! In addition, if the you are a notable individual or company then it may be a an additional selling point to let buyers know that you are behind the campaign.

We recommend including images and/or videos in your “About” section, but only if it’s very relevant to your campaign. A cause-related photo or video if you’re fundraising, or the artistic images that inspired your design are examples of what could work!