When promoting a product or building creative for Facebook, Google etc., it is good to keep the following in mind:

Adult Products

Ads may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows, or sexual enhancement products.

Alcohol, Drugs, Tobacco, E-Cigarettes & Steroids

Sites that promote the selling of alcohol, drugs, illicit drugs, steroids, or similar products are strictly prohibited all across all our inventory partners.

Sale of tobacco brands, tobacco, and E-cigarettes are prohibited across all our inventory partners.

Clarity & Unverifiable Claims

Your store must clearly state what your products are and what they do. It must also not make claims that are unverifiable through reasonable means.

Blogs/Informational Sites

Blogs or “informational” sites with little or no content, or blogs not selling a product or service will not be accepted.

Dating Advertisers

Dating sites and products are not able to run Facebook right sidebar or News Feed campaigns for Facebook Exchange.

Exit Popups/Browser Manipulation

Sites utilizing tools such as Exit Popups or any site/browser manipulation to prevent visitors from leaving will not be approved to run ads.

Financial Products

Cash or Payday loan sites, along with get rich quick and “make money online” type offers will not be approved to run.


Gambling offers, services and products are prohibited. Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports book, bingo or poker, are prohibited by all of our ad inventory partners.

Redirects and “Gateway” sites

Sites that redirect or serve only to direct someone to another domain will not be approved.

Weapons & Explosives

Ads may not promote the sale or use of weapons, ammunition, or explosives.

Weight Loss Products

Weight Loss products such as pills or drinks are prohibited.