Before you begin designing your first shirt, it is important to decide who you want your customers to be.

Start by asking yourself these questions:

  • What interests or hobbies do I have that other people share?
  • What am I passionate about?
  • What subjects am I knowledgeable about?

After you have answered these questions, write down 5-10 topics that you know a lot about.

For example, if you are a plumber who enjoys cooking, fishing, and rock climbing, then write down plumbing, cooking, fishing, rock climbing.

Do this until you have about 10 words written down.  This will help you narrow down what types of designs you can successfully create.

We typically suggest looking for niches that are either extremely passionate about what they do, OR looking for niches where the followers spend a reasonable amount of money on their hobby.

Once you have found your niche, it’s time to research it in more detail.