So you have created a new shirt and want to set up your first adverts. Where does URL tracking come in all this?

Imagine you decided to advertise your Example Shirt in three different ways:

  1. By sharing the link to your campaign on Facebook for free
  2. By sending an e-mail to all your blog subscribers
  3. By running a paid Facebook ad campaign

The question you might want to ask yourself is: how efficient are these ways of promoting my shirt? The answer is… URL Tracking.

In our example, let us imagine we created a shirt which can be bought at How do we determine which kind of advertising was the best? We need to set up URL parameters to get going:

  • Open your Example Shirt campaign’s “Analytics” tab
  • Scroll down to URL Parameters section and click “Create first parameter”
  • Our first parameter is going to answer the following question: “How efficient is it to share my ad on my Facebook page for free?” (see 1. above) Therefore, I will call it “facebook-share”.
  • Our second parameter helps you to track the following: “How efficient is it to send an e-mail to my blog subscribers?” (see 2. above) Let us call it “blog-mail”.
  • Our third parameter determines the return on investment in a Facebook ad campaign: “How efficient is my paid Facebook ad campaign?” (see 3. above) This one will be called “facebook-ad”.


How to use URL tracking?

Once you determine what you want to track (i.e. what your parameters will be), you are almost there. Let us demonstrate URL tracking on the Example Shirt campaign:

  1. Parameter “facebook-share”. When you create this parameter, the pop-up window generates the following link (URL): Copy it and use the URL to share the link to your shirt on Facebook. This way you can measure the success of your free Facebook share.
  2. Parameter “blog-mail”. This time, the pop-up window generates the following link (URL): Copy it and send it to your blog subscribers to see how many of them actually saw your shirt.
  3. Parameter “facebook-ad”. Once again, the pop-up window generates a link (URL): When you are creating your paid Facebook ad campaign, use this link to advertise your shirt. This will help you determine how successful your campaign was.

The success of your URL parameters (= how many people clicked on the link) is going to show up in the “Analytics” tab of your Example Shirt campaign.

Note: when you are creating a parameter, you do not need to save it. In fact, there is no such option anyway – you can only copy the link and close the pop-up window. Represent Analytics will only track the URLs after they have been used (i.e. clicked on). It may take a couple of hours for the Analytics to start showing the results of URL tracking. We provide support for all URL tracking, whether it is kw, keyword, var, or UTM variables.

Promo codes

Although promo codes are primarily used for different purposes (to boost sales and show which price is best for your product), they can also be used to track visitors from different sources. The underlying principle is identical – each promo code gets a unique URL by means of which it can be determined which price / product / link was most appealing to customers.