Represent is a platform for celebrities, brands and individual’s who create custom designs (apparel and other products) and are able to sell them across the web to raise funds or profits.
CustomInk is a privately held apparel manufacturing and e-commerce platform, with over 1,500 employees and yearly revenue in excess of $300 million. CustomInk’s product catalog has grown to include more than just T-shirts; it offers customizable hats, hoodies, bags, drink ware, and stickers, as well as many other products.
“This announcement means many things for e-commerce sellers in our industry,” says Kenny Stevens, Represent’s Chief Development Officer. “It will allow Represent to use the amazing logistical and operational success that CustomInk has perfected over 15 years, to give sellers more unique products in a quicker timeframe and with better cost structures. The goal is to use CustomInk’s economies of scale and operational excellence, coupled with Represent’s technology to give sellers the ability to enter new markets and better serve their existing customers through fulfillment with Shopify, and future integrations with Amazon marketplaces and Ebay. ”
With this merger, both companies will have aggressive logistical, operational and technological synergies that place the company in a position of dominance within the industry. Represent will begin several integrations with the CustomInk supply chain in the coming months.
What this means for industry insiders and clients?
-Faster production times
-Lower price points because of the large economies of scale
-Better printing and logistics (By comparison, the company is larger than the top 7 competitors COMBINED)
-The introduction of technologies that integrate into new platforms and markets (such as Shopify, Amazon, Ebay Etc)
-Better support and over 15 years of experience in maintaining stable growth for it’s customers and vendors.
For information on how you can begin integrating with the new company, please contact Kenny Stevens via email: Kenny@represent.com
About Represent: Based in West Hollywood, California, Represent is an innovative platform allowing you to create and sell high quality custom merchandise with no risk or upfront costs. In a very competitive landscape, Represent stands out for its high conversion rates, simplified shopping experience and seller dashboard, mobile optimization, advanced features such as discounts and promotions, super reliable printing and fulfillment, and a celebrity clientbase including such stars as Will Ferrell, Ronda Rousey, James Franco and Floyd Mayweather.
About CustomInk: CustomInk is an innovative website that enables people to design and order custom decorated products such as printed t-shirts and embroidered caps for their groups and events including student groups, bands, small businesses, corporations, family reunions, and more. CustomInk’s custom t-shirt printing operations accommodate orders of all sizes, ranging from a single t-shirt to quantities in the thousands. Founded in 2000 and headquartered in Northern Virginia, CustomInk is a dynamic and forward-thinking company and the business has grown rapidly. CustomInk strives to treat customers, vendors, and employees as we would want to be treated and to have a strong sense of innovation and individual responsibility. CustomInk has been named to Inc. Magazine’s “Inc. 500” list of America’s fastest-growing private companies and have also been recognized as a “Great Place to Work” by Washingtonian Magazine. CustomInk ranks #4 in the entire United States in the 8th Annual Great Place to Work™ Rankings: 2011 Best Small & Medium Workplaces Presented by Entrepreneur Magazine!